Net 4 Capital · Our companies · Bhold
Mobility, Wellness & Tourism
Ride, breathe, smile.
Bhold is a Benefit Company (Società Benefit) bringing craft cycling businesses together in a single platform: design, manufacturing, sales, rental, events and pre-owned. Net 4 Capital is a significant minority shareholder, supporting decision-making and strategic analysis.
The mission
Inspiring movement for a better life.
Bhold defines itself not by a product but by an effect: the way movement, done well and lived well, changes people. The name brings together three words: Bold, the courage to go beyond one's own category; Bike, the origin; Benessere, Italian for wellbeing, the destination.
Movement
Moving as a way to health, clarity and enjoyment.
Care for the whole cycle
From new to used and refurbished, the bicycle stays in circulation.
The courage to act
In-house research and development, new markets, new companies in the group.
Why now
Wellbeing, active mobility and tourism come together
estimated cycle tourism overnight stays in Italy in 2025
the economic impact of cycle tourism on Italian regions in 2025
expected annual growth of the global wellness economy, from 6,800 to 9,800 billion dollars between 2024 and 2029
Sources: Isnart-Unioncamere and Legambiente, "Viaggiare con la bici 2026" (2025 data); Global Wellness Institute, Global Wellness Economy Monitor 2025.
The model
A value chain that spans the whole life cycle
The same bicycle creates value several times. Data collected through rental feed back into product, pricing and service, and at the end of the season the bike returns to the market as pre-owned: covering the whole cycle is an advantage that is hard to copy.
Craftsmanship
- Frames handmade in Italy
- Heritage brands
- Made-to-measure customisation
Technology
- Parametric 3D design
- Proprietary management system for orders, warehouses and customers
- Data and artificial intelligence to support decisions
The companies
Heritage brands and new skills
An atelier in Grosseto, founded in 1957 from the racing career of Irio Tommasini. Steel and titanium frames built to the rider's measurements: design, welding and finishing all take place in the atelier.
atelier.tommasini.com →
A Milanese brand founded in 1908, listed in the Register of Historic Trademarks of national interest. Steel frames handmade one by one, for city bikes and e-bikes with a classic design.
taurus1908.com →
Born at the Politecnico di Torino, it is the group's cycling engineering lab, with a patented process for custom carbon frames. It also designs for third-party companies.
gregariocycling.com →Under the Village Bike brand, rental of high-end bikes at Italian tourist facilities, with itineraries and assistance included and a partnership with Human Company: the direct point of contact with people who experience their holiday by bike.
villagebike.it →FeelMi organises Feelmibike, Milan's bicycle week: days of talks, workshops, test rides, tours and rides through the city's neighbourhoods.
feelmibike.it →Significant minority shareholder, supporting decision-making and strategic analysis: market analysis, discussion of growth choices and access to the group's network.
bholdgroup.it →Where it is heading
From aggregator to platform
Each company joins the group keeping its identity and market, and relies on shared functions: business development, marketing, supply chain, finance, design and innovation. This way Bhold grows without duplicating structures.
- Integrating new component manufacturers
- Developing events, to complete the chain from product to experience
- Digitalising fleets and processes
- Tourist rentals and events in high-demand destinations
- Fleets for the urban mobility of companies and public bodies
- Structured management of pre-owned bikes, as part of a circular economy